Catalog design
Designed a seasonal H&M catalog focused on editorial storytelling and brand consistency. The project refined my skills in editorial design, typography, grids, and layout composition.
The purpose of this H&M project was to advertise the product while shooting cut and torn fabric that I bound together to make the center of these images compelling. I ripped up old clothes and repurposed them to be used for this project to show that every fabric is "FIT FOR ALL".
This is before I edited the RAW photographs and creating the composition.